Creativity is important
But being different is better!
Be different
Our brains act as filters to protect us from too much information.
Customer Led Design
Strategic Innovation and Design Thinking
Think customer experience
Don't compete on cost, design your offerings so that the customer experience is king.
Stand out from average
Be more than others, be someone special, standout from the crowd!

We turn insight into products & services

We believe business must create new value. We use our design process to generate customer insights and turn them into commercially viable outcomes. By doing this we create new products/services that customers love.

About us


Get to know us...


Work with us

We know that your business is nothing without your customers who buy your services. At Sparka we help companies connect with their customer through a genuine understanding of them - we call it Customer Insight. Our aim is to develop Innovative outcomes based on those insights so as your company can Launch it with a spark! Ultimately we make sure your customer has the experience that they want.

If you want to talk to us about your innovation projects go to our contact us page and get in touch!

meet the team

meet the team

  • Mark
  • Geoff
  • Shaun
  • Andrew
  • Carl




how we do what we do

A questioning mind goes beyond the obvious and uncovers untold stories that lie within any market or industry. The value of Design Thinking is in determining and asking effective questions as much as it is discovering meaningful answers. It is important to uncover and detail the complex relationships and trends that exist within your competitive market.

Sparka's 3 Step Approach





Identifying the ‘essence’ of your customers, and gaining a deep understanding of the experience and connection they have with your organisation provides a unique insight into the most valuable part of your business. Being able to connect with your customers in a meaningful way is the key to adding value to your business. It provides you with a unique competitive advantage that will unlock avenues of growth unique to your company.



Process Diagram



Case Studies


case studies are a great way to learn about what we do!



Our latest blog posts...

What’s The Secret To Design Innovation?

How to parody Apple

We’re hot on slideshare!

Why Innovation By Brainstorming Doesn’t Work

The man with a new idea is a crank until the idea succeeds.

How to Get Anti-Innovators Up and Running

Hargraves Conference

How The Aeron Chair Was Born

The Anti-Creativity Checklist

Build an awesome brand from the start

Design for growth

5 whys & customers

Mediocrity Sucks

Design Fellows Program

Markets Ripe For Disruption

Sparka Design Thinking

Designing to pack a punch


Why Focus Groups Kill Innovation

What comes after good design?

Groupon business model canvas

Don’t be Kodak

Why Design = Good business

The circles of marketing

Why it’s stupid to start with an idea

A Breakthrough in Measuring Cool

Do you lose your socks?

Strategic innovation?

10 ways to profit from design

Evernote and Moleskin

Change by Design

APDL series: Side project – Design & Thinking

Design Is How It Works

Design Integration Workshop

Why User Experience Is Critical To Customer Relationships

Strategic Design Executive MBA

The Australian Innovation Challenge – Winners Announced

$100million up for Innovative Companies

The Design of Business

Front End of Innovation 2012

Innovation Masters Series

CEOs Say Innovation Is Most Important Factor For Growth

Design Thinking Course

The 6 Pillars Of Steve Jobs’s Design Philosophy

Open Courses: Design Thinking

Start With A Narrow Focus



Learn more about design thinking



Contact us


Get in touch with us...

Fill out our contact form below to get in touch with us!

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We are here..

Suite 5, 65 Macgregor Tce
Bardon QLD 4065


Call us at 07 3160 7124



Suite 5, 65 Macgregor Tce | Bardon, QLD | 4065 | Australia

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