Creativity is important
But being different is better!
Be different
Our brains act as filters to protect us from too much information.
Customer Led Design
Strategic Innovation and Design Thinking
Think customer experience
Don't compete on cost, design your offerings so that the customer experience is king.
Stand out from average
Be more than others, be someone special, standout from the crowd!
We turn insight into products & services
We believe business must create new value. We use our design process to generate customer insights and turn them into commercially viable outcomes. By doing this we create new products/services that customers love.
About us
}Get to know us...
WHO WE ARE
We are a strategic design and innovation firm based in Brisbane, Australia. We believe that every aspect of your innovation efforts should build toward your strategic business direction and to the success of your company. We use what we call a ‘design sensibility’ to uncover hidden customer value and drive business insights into commercial realities.
OUR VISION
Our purpose is to differentiate our clients businesses to points where customers feel there is no other option in the market but them. We give your company a certain future so you don’t need to stress about where your next ideas are coming from. At Sparka we want to build the worlds best strategic insight firm and we want to surround ourselves with world best companies who want to achieve our same goals. We believe the world should be simple, we believe that there is always a better solution and we believe the answer lies with your customer. Let us help you change the way you compete in this world and embrace change.
WHY CHOOSE US?
We assist you in thinking differently about your business. By engaging with us you will see your business in a new way and you will grow through the process. We deliver a unique approach and a new way of thinking about innovation that has real impact.We understand people - which means knowing what they say is not always what they want. By acting as interpreters we take customer insight and package it so that your business, your investors and ultimately your staff understand it and become passionate for the cause. More importantly we communicate that value back to your customers so that they ultimately become truly loyal.We have a proven record of 30+ years of experience in developing and delivering customer focused innovations. We do this by thinking differently to other firms. Our difference is that we craft customer value through a customer driven approach to boost your innovations.
Work with us
We know that your business is nothing without your customers who buy your services. At Sparka we help companies connect with their customer through a genuine understanding of them - we call it Customer Insight. Our aim is to develop Innovative outcomes based on those insights so as your company can Launch it with a spark! Ultimately we make sure your customer has the experience that they want.
If you want to talk to us about your innovation projects go to our contact us page and get in touch!
meet the team
meet the team
Mark
Geoff
Shaun
Andrew
Carl
meet the team
meet the team
- Mark
- Geoff
- Shaun
- Andrew
- Carl
Approach
}how we do what we do
A questioning mind goes beyond the obvious and uncovers untold stories that lie within any market or industry. The value of Design Thinking is in determining and asking effective questions as much as it is discovering meaningful answers. It is important to uncover and detail the complex relationships and trends that exist within your competitive market.
Sparka's 3 Step Approach
Identifying the ‘essence’ of your customers, and gaining a deep understanding of the experience and 
connection they have with your organisation provides a unique insight into the most valuable part of your business. Being able to connect with your customers in a meaningful way is the key to adding value to your business. It provides you with a unique competitive advantage that will unlock avenues of growth unique to your company.
Process Diagram
Case Studies
}case studies are a great way to learn about what we do!
Spark'd
}Our latest blog posts...
Resources
}Learn more about design thinking
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Presentations
Contact us
}Get in touch with us...
Fill out our contact form below to get in touch with us!
We are here..
Sparka
Suite 5, 65 Macgregor Tce
Bardon QLD 4065
Australia
W: www.sparka.com.au
E: mail@sparka.com.au
Call us at 07 3160 7124