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Archive for September, 2012
September 28, 2012
Do you lose your socks?
- 232 Views
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- 0 Comments
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- in Design, Design Thinking, Design Thinking Case Studies, Innovation, Uncategorized
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- by Sparka Team
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September 26, 2012
Strategic innovation?
- 247 Views
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- 0 Comments
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- in Innovation
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- by Sparka Team
So what is strategic innovation? For your company to succeed you need to stay competitive and ahead of all the other companies that are working to gain the same market share that you are. You need strategic innovation to understand the marketplace and produce new products and services to meet the needs of your consumers. Without a template for s...
September 24, 2012
10 ways to profit from design
- 320 Views
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- 0 Comments
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- in Business Strategy
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- by Sparka Team
Business is always looking for ways to make more profits. Traditionally the approach has been to sell more, more often - it has been a push approach to gain more profits. If you have a product or a service and you want to grow your business, then find more customers. This is a "value fit" paradigm where you ask your potential customers to fit into...
September 21, 2012
Evernote and Moleskin
- 254 Views
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- 0 Comments
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- in Brand Strategy, Design Thinking, Design Thinking Case Studies, Service
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- by Sparka Team
Evernote and Moleskin? What do they have in common? Well one's an app developer and the other is a book manufacturer. But their real similarity is that they sell knowledge storage. Be it notes, drawing pictures etc. But they are both limited to their technological mediums. Imagine if there was a way to write your hand notes in a meeting or draw ...
September 20, 2012
Change by Design
- 280 Views
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- 0 Comments
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- in Business Strategy, Design Thinking, Innovation
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- by Sparka Team
Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
Author: Tim BrownPublished: September 29, 2009
The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigor...September 18, 2012
APDL series: Side project – Design & Thinking
- 358 Views
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- 0 Comments
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- in Design Thinking
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- by Sparka Team
Design & Thinking movie: How do we fully engage organizations to think about the changing landscape of business, culture and society? Inspired by design thinking, this documentary grabs businessman, designers, social change-makers and unlikely individuals to portrait what they have in common when facing this ambiguous 21st c...
September 18, 2012
Design Is How It Works
- 213 Views
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- 0 Comments
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- in Brand Strategy, Business Strategy, Design Thinking
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- by Sparka Team
Design Is How It Works: How the Smartest Companies Turn Products into Icons
Author: Jay Greene
Published: July 29, 2010
"It's not just what it looks like and feels like. Design is how it works."-Steve Jobs
There's a new rac...
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