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Archive for October, 2012
October 25, 2012
Why Focus Groups Kill Innovation
- 256 Views
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- 0 Comments
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- in Uncategorized
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- by Sparka Team
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October 23, 2012
What comes after good design?
- 328 Views
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- 0 Comments
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- in Business Strategy, Design, Design Thinking, Innovation
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- by Sparka Team
In a world where business' are actively trying to be different from their competition, it was a well designed product that used to be the thing that made you stand out from the crowd. But now with 'Design' moving into the mainstream of business - where consumers now expect that your product will delight them - its time to move beyond design....
October 20, 2012
Groupon business model canvas
- 1039 Views
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- 0 Comments
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- in Business Strategy, Design, Design Thinking
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- by Sparka Team
October 19, 2012
Don’t be Kodak
- 1110 Views
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- 0 Comments
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- in Business Strategy
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- by Sparka Team
Kodak and Disruptive Innovation
Kodak is the brand that made photography what it is today, this company has made more breakthroughs than any other... and even though they have a glittering glorious past, their present is in a chaos. Why is that? Kodak was the victim of a disruptive innovation - the digital photo industry. And what i...
October 17, 2012
Why Design = Good business
- 295 Views
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- 3 Comments
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- in Business Strategy, Design, Design Thinking
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- by Sparka Team
Why Good Design Is Finally A Bottom Line Investment
When Thomas Watson Jr. told Wharton students in 1973 that good design is good business, the idea seemed quixotic, silly even. To many people, design still meant the superficial polish of nicer homes and cleaner graphics. But Watson had earned the right to his beliefs. The recently r...
October 15, 2012
The circles of marketing
- 306 Views
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- 1 Comments
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- in Design Thinking Case Studies, Innovation, Service
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- by Sparka Team
The circles of marketing: Differentiation vs Amplification
October 10, 2012
Why it’s stupid to start with an idea
- 277 Views
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- 0 Comments
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- in Design, Design Thinking, Innovation
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- by Sparka Team
Innovation starts with problem solving and is about generating new ideas. But true 'design thinking innovation' is more than just problem solving, it is about finding the right problems to solve and being about to realise the best outcomes for that problem. The reason why it is so important to go through the practice of design thinking (or what...
October 3, 2012
A Breakthrough in Measuring Cool
- 298 Views
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- 0 Comments
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- in Brand Strategy
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- by Sparka Team
